Circulab Toolbox

Circular Canvas

Design circular, resilient business models that create value by integrating reuse and eco-design into your value proposition.

Circular Canvas workshop in progress

The tool

What is the Circular Canvas?

The Circular Canvas is the final design tool in the Circulab method. It lets you rethink value propositions, resource flows, and revenue models through the lens of circularity, to design leaner, more resilient organizations.

  • 1

    Define the circular value proposition

    Reframe your value proposition by integrating economic, social, and environmental dimensions.

  • 2

    Rethink resource flows

    Identify how materials, energy, and human capital circulate within your model, and how to close the loop.

  • 3

    Design value loops

    Create virtuous loops between ecosystem actors to regenerate the resources used.

  • 4

    Define the revenue model

    Explore new revenue models aligned with lasting value creation: service-based, usage-based, subscription.

Circular Canvas

Use cases

When to use the Circular Canvas?

Business model transformation

Rethink your economic model in depth to align it with circularity principles.

New offer creation

Design a new circular product or service from scratch, grounded in locally available resources.

Investor pitch

Present your circular vision in a structured and visually compelling way.

Strategic planning

Integrate circularity into your 3-5 year strategic plan to build lasting resilience.

Co-design with partners

Involve your partners in co-creating a shared circular business model.

Leadership team training

Align your leadership team around a systemic, circular vision of the organization.

Free download

Get the Circular Canvas

Create a free account to download this tool in high definition, in every language.

Available in 11 languages

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The complete method

Complete it with the other tools

Circulab's tools are designed to work together. Each one prepares the next in the circular design method.

See all tools →