Circulab Toolbox
Circular Canvas
Design circular, resilient business models that create value by integrating reuse and eco-design into your value proposition.
The tool
What is the Circular Canvas?
The Circular Canvas is the final design tool in the Circulab method. It lets you rethink value propositions, resource flows, and revenue models through the lens of circularity, to design leaner, more resilient organizations.
- 1
Define the circular value proposition
Reframe your value proposition by integrating economic, social, and environmental dimensions.
- 2
Rethink resource flows
Identify how materials, energy, and human capital circulate within your model, and how to close the loop.
- 3
Design value loops
Create virtuous loops between ecosystem actors to regenerate the resources used.
- 4
Define the revenue model
Explore new revenue models aligned with lasting value creation: service-based, usage-based, subscription.
Use cases
When to use the Circular Canvas?
Business model transformation
Rethink your economic model in depth to align it with circularity principles.
New offer creation
Design a new circular product or service from scratch, grounded in locally available resources.
Investor pitch
Present your circular vision in a structured and visually compelling way.
Strategic planning
Integrate circularity into your 3-5 year strategic plan to build lasting resilience.
Co-design with partners
Involve your partners in co-creating a shared circular business model.
Leadership team training
Align your leadership team around a systemic, circular vision of the organization.
Free download
Get the Circular Canvas
Create a free account to download this tool in high definition, in every language.
Available in 11 languages
The complete method
Complete it with the other tools
Circulab's tools are designed to work together. Each one prepares the next in the circular design method.
