How to Transform Business Models Through the Circular Economy?

Context

EDHEC Executive Education trains professionals in strategy and leadership. As part of its Executive MBA, the school wanted to enrich its sustainable development curriculum by integrating a practical, innovative circular economy approach.

Needs

EDHEC Business School needed to:

• Raise participants' awareness of adopting a positive-impact, ethical, and sustainable approach
• Help transform a degenerative linear business model into a regenerative, positive-impact model
• Provide concrete tools for co-designing new business models

Approach

Circulab Academy proposed facilitating a half-day serious game on sustainable business models, using the Circular Canvas tool. This tool lets participants rethink their entire business model and co-design a new regenerative, sustainable model together.

Process

During this training day, participants had the opportunity to:

• Grasp and use the Circular Canvas tool to solve a challenge
• Submit ideas and recommendations to transform the business model into a regenerative one
• Build their ability to generate sustainable, innovative business models

Results

50 executives were trained in sustainable business models using the Circular Canvas design tool.

Circulab facilitates our Executive MBA sessions on sustainable innovation challenges. Through a fun, creative workshop, Justine's team successfully helps participants embrace the circular economy and builds their ability to generate sustainable business models.

Stéphane Canonne, Director of Executive Education & MBA at EDHEC Business School