circular economy business models

The Circular Canvas: design circular businesses and projects

The Circular Canvas is the first tool created by Circulab to help organizations rethink their business model or projects and create long-lasting impacts.
Embrace systems thinking and find a balance between economic viability, the ecosystem and sustainability.

The Circular Canvas is available in 11 languages: English, French, Chinese, Spanish, Italian, Japanese, Russian, Arabic, Turkish, German and Dutch.

Download the Circular Canvas
  • Explore and map

  • Understand the system

  • Create with impacts

  • Generate engagement

a useful business canvas template

The Circular Canvas

With the Circular Canvas, build a business model, a product or service, a project... analyze value creation, mark all incoming and outcoming flows and identify all impacts.  With this tool, you take into account the system all around to design a solution to meet all needs and create positive impacts. By adopting a systemic way mindset, design for regeneration.

The Circular Canvas is available in 8 languages: English, French, Chinese, Spanish, Italian, Japanese, German and Dutch.

Map your business model

Map your business model to see all its impacts and make analysis and feedback easier for your teams.
Change your mindset: with systems thinking,  consider not only the economic outcome but more social and environmental impacts.

Design business models

Whether you are a new or a well established company, explore various scenarios, anticipate risks and multiply positive impacts by rethinking your business models. There are many different exercises you can do with the Circular Canvas to redesign your business alongside circular economy principles.

Embrace Systems Thinking

Thanks to the Circular Canvas, the viability of the business model is no longer only considered in terms of cost and revenue. Intuitively, you will add the value creation through your social and environmental impacts, and easily identify new opportunities and key points to watch.

Move your projects to a circular economy with the circular business model canvas

Among many projects led by Circulab experts, we have used the Circular Canvas to:

Need help using the tool?

Take part in one of our interactive workshops to understand how to redesign your business model and your projects with circular economy principles to improve the resilience of your organisation.


Discover our short course to learn how to make your business resilient and create a sustainable business model.

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