Each year, the France Design Week brings together the world of design
France Design Week is an event-based label that aims to give visibility to the diversity and vitality of French design practices, in a common and shared temporal sequence.
The program of this week dedicated to French design was rich, diverse and festive. In 2021, during the France Design Week, more than 380 events took place and brought together 409,200 visitors. This year, from the 7th to the 28th September 2022, nearly 360 events are being organized throughout France and abroad: exhibitions, conferences, round tables, workshops, etc.
The festival is coordinated by APCI (Agence pour la Promotion du Design) and thirty design experts who form the France Design Week organizing committee.
Understanding the circular economy through the lens of design
On the occasion of the France Design Week 2022, the Circulab Academy had the opportunity to organize several events and conferences, including a playful and collaborative workshop with about ten people around the business model design tool Circular Canvas.
The goal of this workshop was to introduce this innovative tool through a actual real case to help participants rethink a business model using Circular Economy principles.
1- Rethink the business model
The first challenge of the workshop was to help participants understand why it is important and essential today to rethink the business model.
Designing for the 21st century means adapting to a world in perpetual change: anticipating the depletion of resources, repairing the earth, reconnecting to basic needs in times of innovation race, and being more sober in the way we produce and consume.
To face this, managers, directors and designers must (re)think their design choices: which materials choose, which needs are a priority, which offer to propose, which suppliers are best and above all which economic model to adopt?
Business model design is a design approach through a new prism of reflection: the system. And what better way to integrate the notions of impact, resources and end-of-life, to adopt systems thinking and to activate the circular economy than with an intuitive and collaborative tool?
2- Discovering the Circular Canvas tool
To change the way we design business models, we need a structured, simple and accessible methodology and the Circular Canvas tool provides one. It enables organizations to rethink their entire model, offer and projects, using systems thinking and mapping the full range of social and environmental impacts to create positive and sustainable models for natural and human ecosystems.
➝ In the first scenario, following a ban related to wood cutting for industries, the law now requires companies to promote the reuse and the recycling of products and raw materials.
➝ In the second scenario, DIY and Fab Labs are increasingly developing and allowing individuals to design their furniture. Faced with this competition that disrupts the company's sales, new solutions and ideas must emerge.
Thanks to the collective intelligence, the participants were able to share together great circular and sustainable ideas such as: a local community platform to encourage the exchange of furniture, evolving bedding solutions, adjustable according to the age of the users, training in customization, DIY or even the rental of tools to create and customise the product oneself.
At the end of the workshop, many participants were keen to use the Circular Canvas in their own projects.
Discover the Circular Canvas
Available in 7 languages and used by thousands of organisations around the world, embrace systems thinking and circular design for regeneration and a sustainable future.